The Startup Game by Gerard Frost, Johannes van den Eerenbeemt, Niels Sipkema & Bjorn Uyens was published by BISPublishers in December 2016. Based upon a six sets of cards organized into groups called “waypoints” the game guides individuals or teams in planning and assessing business model generation and development. The six waypoints are: Define, Discover, Design, Develop, Deliver and Drive.