Ferran Adrià’s famous restaurant ElBulli is used as a case study in creativity and continuous innovation in a creativity workshop in the seminar. Among the material used in the case analysis is the research monograph on Adrià’s innovation written by Opazo (Opazo, M. P., Appetite for Innovation: Creativity and Change at elBulli, New York, Columbia University Press, 2016) and the 2012 documentary video on elBulli entitled “El Bulli: Cooking in Progress” by if… Productions.