ideation, sensemaking, ゼミ・オリジナル


Career Crisis Cards


Pest analysis is usually limited to simply brainstorming up a list of external factors concerning politics, economy, environment, society and technology and evaluating their potential influence on a current or future business.

The PEEST analysis system used here is based on a set of approximately 40 factors from each area specifically identified to be of relevance to the business model being analysed in the seminar. Each factor is presented as a card showing the area, name and a photographic image to promote visualization and debate as teams perform their impact analysis.

The cards used each year are available from the office and can be borrowed for practice or extra projects or downloaded in printable pdf format from the Zemi Basecamp.


Sensemaking & ideation



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